Ratchet Jacket

Marketing Consultant

Orlando, FL

Developed a creative, financially strategic and competitive plan to promote and optimize the launch of the Ratchet Jacket.

Directed and edited Kickstarter video for Ratchet Jacket – https://youtu.be/sWzqUDUo81M

Designed product packaging, Re-branded website and optimized social media outlets. http://www.ratchetjacket.com

Applied SEO tactics, created various ads and promotional work.

Petwise Organic Grooming & Boarding

Marketing Consultant

Miami, FL

Worked closely with founders prior to opening the brick and mortar location of Petwise Corporation to develop a financially strategic and competitive business plan. Extensive market research was conducted on prices, location, service quality and product inventory in order to meet the needs of our clients and their pets.

Prices were set based on a balance of competitor's set price and business cost. Various SEO tactics were use to build a strong online presence. Petwise was registered with many third party review sites like yelp, google, yellow pages, reviews.com, etc. and is constantly updated.

Positioning the store in the most optimal location was a necessity and took about 3 months to finalize a lease, considering time spent on research. I organized, created and maintained all promotional material such as, postcards, flyers, business cards, advertisements and social media content.

Developed a cross-promotional plan to offer discount cards at nearby Humane Society and public shelters. The goal is exposure and conversion, eventually resulting in an increase of clients who adopt pets from these shelters.

Running Princess LLC

Marketing Consultant

Orlando, FL

Evaluated current and potential consumers and launched a marketing plan to re-brand the company’s image and website. We began by making the online shopping experience more visually appealing and less complicated.

I Increased online traffic and sales through SEO methods and managed various vending events. POS tactics were applied to increase customer conversion.

Evaluated and selected products that needed to be discontinued and created new products that have driven sales to new record highs.

Formed partnerships with various bloggers, suppliers, organizations and companies to perform cross-promotional marketing.

Incorporated many aspects of graphic design into the company’s brand to better communicate with consumers and developed a strategy to increase brand loyalty through E-mail marketing, newsletters and social media channels.

PLAY FULL VIDEO

All rights reserved.All materials posted on this site are subject to copyrights owned by Yusniel Perez Any reproduction, retransmissions, or republication of all or part of any document found on this site is expressly prohibited, unless Yusniel Perez has explicitly granted its prior written consent to so reproduce, retransmit, or republish the material. All other rights reserved. The names, trademarks, service marks and logos of YPP appearing on this site may not be used in any advertising or publicity, or otherwise to indicate YPP's sponsorship or affiliation with any product or service, without Yusniel Perez's prior express written permission.